Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Passion plus purpose equals profits

A fundamental advantage that small business owners have when it comes to brand is that they are so close to their customers. Usually, they started the business because of a personal passion or because they themselves felt a need and strived to fulfill it in the market. DRY Soda, a natural soda company, started out…
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Two great upcoming SBA events

Seattle folks, hope you can join me tomorrow, Thursday August 19 from 8 to 10 am at the SBA office downtown for a dynamic and interactive workshop Build Your Brand and Build the Buzz: Make Your Business Irresistible on Any Budget. It’s through the WNET program, but men are welcome and do attend these sessions…
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2010 Advertising Trends

Guest blog by Red Slice intern, Suzi An The advertising environment in 2009 was dark and gloomy due to the budget cuts, causing the industry to face a new reality and evolve. Mainly, businesses and brands hopped on the social network and consumer-generated media bandwagons to create more personal interactions with customers. Ultimately, this brought…
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