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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Why I’m a walking billboard for Dave’s Killer Bread

    Guest blog post by Red Slice intern, Suzi An. It’s 2 a.m and my boyfriend and I decide to do some late night grocery shopping. Normally, I shop at Whole Foods where I buy the same brand of whole-wheat sunflower bread. But because they close at 10 p.m., I ended up walking down the street…

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  • Saddle Up! Brand Your Business workshop August 12 in Bellevue

    Join us on Thursday, August 12 in Bellevue, WA for a spirited and practical discussion on what branding is, why it matters and how to build a great brand on any budget. I’ll be the marketing and brand speaker at this Biznik event, hosted by partner-in-crime Lynn Baldwin-Rhodes of Power Chicks and Marketing Shebang (don’t…

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  • Monitoring your brand on social media

    A big welcome to Red Slice summer intern Suzi An, the author of this guest blog post. Once a brand has been established, it’s easy to forget the importance of monitoring its impact. How do you know if it’s “working” or if the right buyers are responding unless you immediately see  a sales jump (not…

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