Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How to (and How NOT to) Market to I.T. Professionals
Ah, the poor IT professional. Be it developer, database analyst, director of enterprise architecture, or heck, even the CIO, they are recipients of the driest, most boring marketing and messaging I’ve ever seen. Coming from tech, I actually started my brand consultancy due to a frustration with tech companies not talking to their prospects like…
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Let’s Not Lose Touch! Feedburner Going Away
If you subscribe to my blog via Feedburner’s RSS feed, PLEASE TAKE ACTION! Google will be discontinuing this feed service THIS MONTH, which means my fresh insights and inspiration won’t be landing in your Inbox anymore. (OH NO! ?) But, never fear! There’s a way for us to stay in touch! Please sign up for my regular email…
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Does Your Story Connect With Your Customers?
While we inherently know this, we need to better understand our customers if we want to inspire and persuade them. This requires us to speak their language. Too often, my clients come to me to revamp their brand story and messaging and my initial diagnosis is usually the same: They are talking in a way…
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