Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Say No…But Try it This Way
As a business owner, or even just a busy executive or changemaker, the best skill you can master is prioritization. Since you can’t clone yourself and you do need to sleep (and perhaps see your spouse every once in a while), the art of saying no is a powerful tool in your arsenal. Work and…
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Why a Brand Project is a Transformation Project
What can management consulting teach you about brand strategy work? Everything. My very first post-college job was as a change management consultant for a large consulting firm. My job was to equip people and teams at Fortune 1000 companies to adopt big changes, whether that was a new system implementation, workflow, or organizational structure. All…
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Who Needs to Be Part of the Brand Project?
Your organization’s brand is its reputation, essence and core. It’s not just a logo creation exercise or marketing’s purview from an ad perspective. It’s everything your company is, offers and stands for, inside and out. Clients are sometimes surprised that when we work on a brand strategy process together, the key component is not just…
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