Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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3 Tips to Differentiate Your Messaging
So often underused, yet so powerful. MESSAGING Sure, messaging might not be as sexy as logo design or digital marketing but nailing your messaging can do more for your brand effectiveness than any other aspect of your brand strategy mix. Many times, I work with successful companies that already have customers and are generating revenue, but they are revamping…
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Why You Need a Niche
“Niche is rich” so some people say. But why do they say this? I mean, it seems counterintuitive to limit your market size, doesn’t it? You want to sell to as many people who will buy your product or service, don’t you? A few clarifications to help you make better marketing and sales decisions: Your niche…
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How to Listen to Your Inner Wisdom
Has a leadership coach or self-help guru ever said to you, “You have all the answers inside of you; you just need to listen?” Upon hearing this, I usually roll my eyes. Please, I’m a smart cookie. If my intuition or whatever tried to speak to me during this crossroads, I would tell myself, I’d have heard it by…
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