Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Use Your Platform for Good
Whether you reach 5 people or five hundred thousand. Whether you are CEO of a global brand or an entry-level manager or a solopreneur whose office staff consists of you and a lazy Black Lab who lounges next to your desk all day. Whether you’re a stay-at-home parent, work for a big corporate giant or a small scrappy…
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3 Tips to Differentiate Your Messaging
So often underused, yet so powerful. MESSAGING Sure, messaging might not be as sexy as logo design or digital marketing but nailing your messaging can do more for your brand effectiveness than any other aspect of your brand strategy mix. Many times, I work with successful companies that already have customers and are generating revenue, but they are revamping…
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Why You Need a Niche
“Niche is rich” so some people say. But why do they say this? I mean, it seems counterintuitive to limit your market size, doesn’t it? You want to sell to as many people who will buy your product or service, don’t you? A few clarifications to help you make better marketing and sales decisions: Your niche…
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