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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Why Do We Need a Brand Story?
Why do you need a brand story? It’s quite simple. The market is competitive and customers have choices. Too many, actually. We are bombarded by 1000’s of advertising messages every single day. But for those of you skeptical about how a brand story can help you close deals this quarter, pull up a chair. We are HUMANS. We have emotions…
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How to Get Your Team to Align On and Live Out Your Mission
Your mission statement is meant to be a brand tool that informs your decisions on a daily basis. It describes what you do on a daily basis as an organization in pursuit of your larger vision. But as a leader, how do you ensure your team is aligned on mission? And most importantly, how can…
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How Do I Use My Mission Statement in My Brand?
Mission statements are cute, aren’t they? Clients get all tangled up in using words they’d never actually say and lofty statements that sound amazing but have nothing to do with their product or service. “Our mission is to empower women to be their best selves.” Um, you sell hosiery. Or they make it so generic:…
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