Cash flow, creativity, and compassion are not mutually exclusive™
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Maria’s weekly expert insight on empathy-led business, culture and brands

  • How to Use a Press Release

    How to Use a Press Release

    Ah, the poor press release. It’s been abused, distorted, asked to work miracles and is one of the biggest marketing and brand awareness misconceptions I’ve ever encountered in my 20+ year career. Most business owners (and frankly, large company CEO’s) just don’t understand what a press release can – and cannot – do for your…

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  • All you really have is your story

    All you really have is your story

    Most of us have not invented anything new. We are not doing something customers or clients can’t get elsewhere. We are not discovering a new element or identifying a new species or creating a way for humans to live on Mars. (Some of you may be working on this, but most of us are not).…

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  • 5 Books to Ignite Your Business and Brand in the New Year

    5 Books to Ignite Your Business and Brand in the New Year

    You have big plans for the New Year. I just know it! You want to build your business, increase your brand awareness, streamline your marketing efforts and, essentially, get your irresistible message out there – with style and grace, naturally. Whether you are a business owner, or have a book, cause, or project to get…

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