Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

7 deadly marketing material sins you don’t want to make

Your marketing materials should reflect your brand but sometimes, we don’t realize we are killing business softly by overlooking some important details. In our rush to just “get the information out there” we can sometimes do more harm than good to the sales process. Today’s guest post is from my brilliant colleague Nancy Owyang. As the owner…
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Stay out of the slammer: 4 tips to avoid Facebook jail

Today’s guest post is from Tracey Warren, founder of Ready Set, Grow! Marketing, where she helps small business owners wrangle and manage their social media accounts and content with ease. You expect Facebook to behave in certain ways, right? You want to be able to make friend requests, post statuses and comment on what other people…
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Be interested to be interesting

Here is the magical secret to creating an irresistible brand, business or piece of art. Ready? Be interested in order to be interesting. If you’re not interested in selling sweaters, no one will be interested in buying them If you’re not interested in defending people in court, they won’t be interested in hiring you to…
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