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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Avoid the strong-arm: 3 tips for smarter small business marketing
I’ve been hearing some disturbing stories about Yelp‘s aggressive (and sometimes intidimdating) sales tactics to purchase paid advertising – and recently got to experience it on the phone firsthand on behalf of a local nail salon owner friend. I’m still gathering info about this to approach a WSJ reporter who could investigate these claims further…
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Follow your dream Part 2: How Cartograph Wines creates an experiential brand
Wine is such an experiential brand, I absolutely adore it. Not just for it’s lush taste, but no other everyday product in my mind comes close to evoking so much emotion, lifestyle or delight of the senses with one glass clink. There are so many branding lessons we can learn from our favorite wines and how…
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Follow your dream: Four entrepreneurial lessons from a radio engineer turned winemaker
Back in August, my husband and I stumbled upon a small microwinery and tasting room in downtown Healdsburg, Calfornia, Garagiste, which is a joint venture for two wineries, Cartograph and Stark. Thinking we’d just grab a quick taste and leave, we ended up enchanted by Alan Baker, Cartograph’s wine maker and owner. Alan’s entrepreneurial story is fabulous:…
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