Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
Follow your dream Part 2: How Cartograph Wines creates an experiential brand
Wine is such an experiential brand, I absolutely adore it. Not just for it’s lush taste, but no other everyday product in my mind comes close to evoking so much emotion, lifestyle or delight of the senses with one glass clink. There are so many branding lessons we can learn from our favorite wines and how…
-
Follow your dream: Four entrepreneurial lessons from a radio engineer turned winemaker
Back in August, my husband and I stumbled upon a small microwinery and tasting room in downtown Healdsburg, Calfornia, Garagiste, which is a joint venture for two wineries, Cartograph and Stark. Thinking we’d just grab a quick taste and leave, we ended up enchanted by Alan Baker, Cartograph’s wine maker and owner. Alan’s entrepreneurial story is fabulous:…
-
Why hibernate?
A friend of mine recently commented that your life cycles around metaphorical seasons of growth and change. Sometimes you are in the Spring, where ideas are blossoming, seeds are being planted and animals are poking up their heads as they venture from their winter lairs. For your business, this may mean new product ideas, connecting with potential partners, planning a brand…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.