Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Best & worst brand campaigns of 2012
Yes, I know it’s a new year and you’re tired of Best Of lists. But there’s something irresistible about looking back on the year that was and summarizing it in an instant, like time-lapse photography or something. There were some pretty creative (and dreadful) attempts made to promote viral word of mouth and infuence brand awareness.…
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Light a candle
Ever notice how almost every major religion, sect, or secret society uses candles in their ceremonies? There’s something about candlelight that conveys honor, reverence, warmth and hope. I am still awestruck by the site of a dark church lit up by hundreds of candles in every nook and cranny, or a quiet dinner celebration illuminated…
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Avoid the strong-arm: 3 tips for smarter small business marketing
I’ve been hearing some disturbing stories about Yelp‘s aggressive (and sometimes intidimdating) sales tactics to purchase paid advertising – and recently got to experience it on the phone firsthand on behalf of a local nail salon owner friend. I’m still gathering info about this to approach a WSJ reporter who could investigate these claims further…
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