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Maria’s weekly expert insight on empathy-led business, culture and brands

  • Lance Armstrong: Death of a brand…or fall of an idol?

    I was hesitant to weigh on on the Lance Armstrong debacle for a variety of reasons. My husband, an avid cyclist, can’t even bear to watch the taped Oprah interview that sits on our DVR – and I’ll admit, I haven’t watched it all the way through myself. I’ve sat by and read the tweets,…

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  • How to do SEO in 5 minutes (really)

    How to do SEO in 5 minutes (really)

    Guest post today by digital marketing veteran Linda Rubright If it is any solace to small business owners, bloggers or online entrepreneurial dreamers, please know the big companies are just as confused about SEO as you are. In my 15 years in helping companies from the extremely big ones to the one-person-shop-small-ones the single commonality…

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  • Ahoy! 4 lessons for success learned while sailing the ocean

    When people do something audacious and almost unimaginable, I tend to soak up their wisdom. They are the brave, after all. The bold. The ones who dare step off the cliff and test how deep the water really is while the rest of us bask safely on shore. Wendy Hinman is a writer friend of…

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