Cash flow, creativity, and compassion are not mutually exclusive™
Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Embrace your freakdom: Creating a breakout brand with Kelli Bielema of Shindig Events
I was hit by the hurricane that is Kelli Bielema at a recent Seattle entrepreneur panel which I moderated. Instantly, I fell in love with her vibrant personality and quirky branding for her event planning business, Shindig Events. Her business creates “events that rock your face off” so you instantly know you’re not dealing with your…
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Fine wine brands: “Chanel vs. H&M”
Some of you may know I’ve been a freelance wine writer online and in print before. I’m not an expert sommelier by any stretch but I love wine so I was fortunate enough to share the novice’s point of view and land some fun gigs tasting, researching and chatting up wine experts. I often tout…
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Art of Seduction: 5 Ways to Woo Your Audience with Great Content
Today’s marketplace is noisier than ever and customers not only expect, but demand killer value from you even before they spend a dime. (Tweet this!) But how can you create compelling free content that engages, informs and delight people enough to keep coming back for more – and eventually buy from you? Special treat for…
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