Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
NO is not a dirty word
I think we’re programmed to see “No” as a dirty word from a young age. No candy before bedtime. No, don’t touch that outlet. No, you can’t have the car tonight. No, you absolutely cannot date that guy who’s ten years older than you and plans to pick you up on his motorcycle… Here’s the…
-
The most important person to your business
“I’m nobody.” Recently, I got to witness a fascinating customer service moment. I was at a specialty grocery store in my neighborhood and as I walked up to the check out line, a man was complaining to the cashier. Doesn’t really matter about what. It was something to do with freshness expiration dates on some…
-
Top 3 tips for a better website + how to integrate social media
It’s third quarter for most of us. How’s your year shaping up? I always encourage clients to revisit their brand strategy once per quarter – and this includes your all-important website. For most businesses, your website is the crown jewel of your marketing efforts, your storefront, your showpiece. But often we spend so much time…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.