Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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What is your customer script?
Oh, wait, you didn’t know they needed one? If brand is all about reputation, than nothing beats it when that reputation spreads organically through word of mouth. You can’t be all places at once, so it pays to turn your customers into your own private evangelist army. Many power brands revel in the fact that…
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Five life (and work) lessons I learned from my dog
Yes, I’ve become that person: a dog owner. I live for little Eddie, who we adopted from the shelter on a rainy January day in 2008. We had wanted a dog for so long and really wanted a Lab, but but wished those dogs could be a bit smaller. And, lo and behold, that day at the shelter…
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What is the You Economy? A chat with Tara Gentile (take the survey)
Welcome to the You Economy. PS, if you’re a “creative entrepreneur” you’re already part of the movement. At Red Slice, one of my values is that creativity and cash flow are not mutually exclusive. We’re seeing it all around us in the New Economy: people building brands based on a social mission; billionaires supporting philanthropy…
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