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Maria’s weekly expert insight on empathy-led business, culture and brands
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4 things that selling tea in Chinatown can teach you about a successful website
Guest post by Seth Leonard who trains and mentors people who want to build dynamic, successful websites. I recently started exploring the diverse and tasty world of tea. Luckily, I live in Berkeley, right across the water from San Francisco’s Chinatown, filled with tea shops. So when I visited this amazing neighborhood in search of tea,…
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Words that work: How to sell without sounding like a sleaze
Too often, business owners believe that just because they know how to write, that their words will persuade people to pay attention, buy their products or provide word of mouth. But effective copywriting to compel an action or convey a brand takes a special skill. Today, Jared Matthew Kessler, Chief Copy Officer (CCO) at The…
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Your assignment: Wake up and smell the coffee
Today, I’m giving you a homework assignment. Many clients look at me sideways when I ask, “What are your brand differentiators?” They are not sure why they are better, smarter, faster, cheaper, hipper than their competition. Or they struggle because “Well, I offer coaching services just like ten billion other coaches. Nothing I can say…
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