Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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What your website says about your brand (and how to make sure it’s telling the right story)
Guest post by Seth Leonard who trains and mentors people who want to build dynamic, successful websites. Human beings spend their days sizing things up. Think of the last time you looked for a place to eat along a street lined with restaurants.Whether it was the well-positioned outdoor seating of a cafe or the use of…
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Shared purpose and animated pigs that make you cry
Can an animated ad touch your heart and make you weep? It happened to me during the Grammy Awards last week. Everyone’s been talking about the Chipotle 2- minute long commercial that aired. My husband and I were literally turning the TV off and going to bed when it came on and stopped dead in…
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Two to tango or tussle? How to build better business relationships
Any business relies on relationships, no matter what you sell. Whether with customers, suppliers or your business partner – maybe you’re co-authoring a book with someone – your relationships are a key business asset and can make or break your brand…and your success. How do you make a business “marriage” work? Enter Kathy Clayton: Personal…
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