Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

What does inspiration mean to you? A stroll around Pinterest

What inspires you? And not just what, but in which form? Is it words, photos, paintings, people, acts of human kindness? Do you look for different types of inspiration for your work versus for your life? I decided to do a search of “Inspiration” on Pinterest, the newest social media phenomenon sweeping the world. It’s essentially where…
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What your website says about your brand (and how to make sure it’s telling the right story)

Guest post by Seth Leonard who trains and mentors people who want to build dynamic, successful websites. Human beings spend their days sizing things up. Think of the last time you looked for a place to eat along a street lined with restaurants.Whether it was the well-positioned outdoor seating of a cafe or the use of…
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Shared purpose and animated pigs that make you cry

Can an animated ad touch your heart and make you weep? It happened to me during the Grammy Awards last week. Everyone’s been talking about the Chipotle 2- minute long commercial that aired. My husband and I were literally turning the TV off and going to bed when it came on and stopped dead in…
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