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Maria’s weekly expert insight on empathy-led business, culture and brands
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“We’re not selling/writing for strangers anymore”
If you are a writer, marketer, content provider, or entrepreneur, please spend 26 minutes listening to this insightful interview with Seth Godin on the Zen Habits website. In it, he talks about not only the state of publishing today, but how to build an audience, what it means to fail and how to finally let…
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The spy who stole: Book publishing realities
In what could turn out to be a book-in-the-making on its own, a recently published UK spy novelist was found to have plagiarized most of his content from various sources, including several James Bond books. The book’s been recalled, the author’s career is in ruins and questions abound. The author cites pressure and self-doubt as what…
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A brand wolf in sheep’s clothing
Amen, sister! I am loving this controversial open letter that Sharp Skirts recently posted about ForbesWoman. SharpSkirts courageously indicts this media outlet, even after ForbesWoman named them one of the top ten entrepreneurial sites for women. Putting aside the important point Sharp Skirts makes about this purported “business publication” talking down to business women and…
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