Cash flow, creativity, and compassion are not mutually exclusive™
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Maria’s weekly expert insight on empathy-led business, culture and brands
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Best sales email letter ever
A while back, I downloaded an informative white paper from Argyle Social, a provider of social media marketing software and consulting. Within a week, I received the following email (reprinted with their permission): Hey Maria, I saw that you downloaded one of our whitepapers and thus, I have a question. Which one of these categories…
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How to solve marketing’s moral dilemma
I’m having a moral crisis right now about my chosen profession. Reports are everywhere about how our current global economic crisis has impacted the way consumers spend/save money. Given the scares we’ve had with a volatile stock market, the collapse of the housing market and troubles overseas, consumers are now consuming less, saving more and paying…
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How to create and market your brilliant new eBook
Congrats. You’ve finally decided to showcase all of your brilliant talent, thought-leadership or savvy into an eBook that can deliver value to customers – and will help them know, like and trust you and eventually buy from you. What a great way to extend your brand and build your sales pipeline. Good friends Betsy and…
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