Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Are you walking only “on the left?”
My precocious Black Lab mix, Eddie, can be a handful. With his deep chocolate eyes, he stares into your soul thinking he can make you give him a treat or rub his belly. OK, truth be told, it usually works. But we have him fairly well-trained. One of the things we did with him immediately…
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Not the first or last….but the ONLY
Subway, Jimmy Johns and your local favorite lunch spot all sell sandwiches. Nordstrom, Target and your local favorite boutique all sell clothes. Starbucks, Dunkin Donuts and your local favorite cafe all sell coffee. And they all have their own followings, loyal fans and successful businesses. Why do entrepreneurs fear seeing competitors crop up? If anything,…
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A high-end dive? Uneeda Burger
I’m constantly amazed at how successful restaurants use brand experience to tell a story with everything they have: decor, menu, design, staff. Many of them really get it. I mean, you can get a hamburger nearly anywhere these days, but Uneeda Burger in Seattle’s Fremont neighborhood creates a welcome experience of a “premium roadside burger shack” that…
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