Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
What is your weakest brand link?
We’ve all heard the saying, “You’re only as strong as your weakest link.” And that is never more true when it comes to branding. You know what I mean. You have a bad experience with one clueless customer service rep and you talk trash about the company as a whole. You get bad service from…
-
When it’s appropriate to lock yourself into a room: Come join me…
That calendar meeting stares at you like an accusing parent. You said you would make the time, Maria. You said you were going to clear your schedule and focus on me. And here I am again, being shoved to the following week. Admit it. You’ve had this conversation with yourself. It’s the time you carved…
-
Do you know how to make the “Switch?”
Think you don’t have the power/budget/influence to make change happen on a large scale? Think again. I absolutely devoured Chip and Dan Heath’s latest book, Switch. I was a huge fan of their book Made to Stick, which presented a framework for how to create messages that people remember, engage with and act upon. Switch…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.