Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Tracking your every move
I don’t get the whole appeal of location-based apps and ads. I mean, yes, I get that it would make things convenient if my phone could recommend restaurants I was passing by, or a notify me about a special Frappaccino discount at the next Starbucks I was about to hit. When I was single, traipsing…
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Ask the Expert: Matt Heinz on how to sell your heart out
Do you think Sales is a four-letter word? Well, Matt Heinz can help you break it down into something manageable, repeatable and effective. I sat down recently to grill him on his new book, Successful Selling: How to Attract, Manage, Close & Keep More Business in a Buyer-Centric World, The book answers questions like: What…
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Why do I need a mission and vision statement?
It’s funny how entrepreneurs and employees alike get caught up in the tactical details of their business on a daily basis, but when faced with the ultimate question – why do you do what you do – they seem to freeze up. My theory is that a lot of the meaning behind the company mission…
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