Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Apple under fire: When designers get big egos
Oh dear. Branding great Apple majorly screwed up. If you’ve been under a rock, here’s the deal: they are under fire for releasing the brand new iPhone (which has sold really, really well) with reception issues. It seems to drop calls when the phone is touched by a person’s hand in a certain spot. The…
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Why saving money on branding can cost you
We’ve all seen it – and maybe done it. We spend money on lawyers or accountants to build our business the right way, but when it comes to something like a logo or a website, we think, “Why, my neighbor’s teenage niece knows how to use Illustrator! Maybe she can do my logo for free.”…
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More bang for the celebrity buck
Authenticity is the word du jour when it comes to branding. Imagine that: Customers get mad when you say you are one thing but act like another. Shocking. While there may be some goods and services where we could give two figs about authenticity (did that kitchen gadget really do what it did on TV?…
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