Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Passion for your brand = passionate customers = more $$
I know someone who absolutely loves her job. LOVES it. Even though she’d appear to be in one of the most boring industrues known to man, she talks about customer relationships, and solving problems, and being mentored by her boss. She’s like those ITT Tech commercials, where the graduate talks about how their new career has…
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What you can learn from Virgin America
OK, I have a major brand crush on Virgin America. Huge. I swoon when I see their logo at the airport, thrill when I’m able to fly them on quick trips down to San Francisco, and dream about hanging with Richard Branson over cocktails sometime. I talk about them a lot in my new book,…
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Does anyone really care about “brand?”
No matter how many heads I get nodding about the importance of brand or how many people “get it,” I still feel like brand strategy is the “nice-to-have” while people get on with the business of selling products and services. And really, how can I fault a company that is successful in spite of itself?…
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