Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How to make your brand shine: This Sunday in Seattle.
Want more brand “oomph” on your website but don’t have lots of time or money to create elaborate videos or podcasts? The unstoppable forces known as the Sisters of Sizzle, Elise and Jill, will be hosting a Create Your Sizzling Spotlight Event coming up this Sunday from 10-4pm in Seattle called "Be the Star of…
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It sucks when you ruin your brand, doesn’t it?
As with all branding, personal branding – formerly known as “your reputation” – relies on clarity and consistency across what you say, how you look and what you do. We all work very hard to build up and safeguard our personal brands. Often, as we go through life, we don’t even know what our personal…
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Why I’m starting to hate Apple
I’ve long admired Apple for its branding prowess, it’s ability to connect with customers, to innovate, to “think different.” But the recent fight they are having with Adobe over Flash on the iPhone and iPod has got me seeing their brand in a whole new light – and not a very flattering one. Today’s WSJ…
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