Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Don’t put all your brand eggs in one basket

Facebook rocks. It really does. And it can be great for your business and building your community. But as I talk about in my upcoming book, Facebook – and social media in general – is just one tool in the branding arsenal. It is not THE tool, nor should you embark on delving into these…
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Is the media or the message getting in your way?

The old adage, “Is it the medium or the message?” has never held more weight than it does in today’s marketing arena. You have a story to tell (your brand message) and you have a dizzying array of mechanisms through which to tell it (Twitter, website, blog, ad, events, signage, Facebook….) So when it comes…
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Want juicy brand advice? Check out this pretty book

I think I need to write a book about the process of writing a book. What a ride! Branding Basics for Small Business can be preordered if you email preorder@norlightspress.com with your desired qty. All the juicy advice on building an irresistible brand you can stand – plus case studies & anecdotes galore. Here’s…
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