Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
Happy holidays
Red Slice is trekking back to the Midwest for Christmas and will be going dark until January. Whatever your religion, take this time to enjoy friends and family, count your blessings, and think big thoughts about how to build your business in 2010. The more you can set a clear vision and break things down…
-
When brands disappoint: Hooters
Hear me out. Put aside your disgust about women parading around in orange short-shorts in a PG-rated version of a strip club named after a derogatory term for the female anatomy. If you can. I agree. Only a few people can really pull off orange well – I know one of them. So that’s exploitation…
-
Tiger-gate: Accenture’s branding nightmare
Accenture just announced that, in light of the recent Tiger Woods scandals, they will be dropping the 6-year sponsorship with the golfer. This results in a massive branding and marketing headache for Accenture in more ways than one: they have to replace both internal materials and external marketing materials in 27 countries. If you’ve been…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.