Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Ask the Expert: What’s your brand promise and what is it wearing?
Forget the hype of marketing alternatives swirling about you. It’s all about the fundamentals, regardless of which channel you use to broadcast your message. There is indeed a reason that Snuggies sell so well, as you will learn below. One of my favorite people in the world, and the man who teaches me so much…
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5 Branding Myths…Shattered
People sometimes let the myths get in the way of the reality when it comes to branding. I recently did a guest column at understandingmarketing.com about this topic. Reprinted below for your enjoyment: When people think branding, they often just think it’s a logo or business card. Or they think of the opposite extreme like…
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2010 Advertising Trends: Tiger Fallout and Less Glitz
Great article in today’s WSJ about advertising trends for 2010. Writer Suzanne Vranica combs Madison Avenue to find out what we’ll be seeing in 2010. Here are her 10 trends and my Red Slice take on them. 1) Rising Stars: We thought we were done with Joe the Plumber but alas, everyone is a critic…
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