Blog

Maria’s weekly expert insight on empathy-led business, culture and brands

Customers are not scary

Why do businesses spend tons of money, time and effort on compiling market data, analyzing trends, conducting expensive focus groups with people who have never bought from them, or spend hours combing through research data, when they ignore a prime source right in front of them: their own customers? Your customers, especially repeat ones, like…
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How to reply to a PR query- and how not to

Many small biz owners and marketing pros use HARO – Help A Reporter Out – for free media queries. It’s DIY PR, served up in 3 daily emails. But listen up, people: as with everything DIY, you must “do it right” to get results. And many folks do not. Having seen the other side of…
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Ask the Expert: Using social media to delight & provoke, plus how studios know whether to cast Ashton or not

Part 2 with Scott Montgomery, (see Part 1 here) this time about social media mayhem and his new firm that tracks and analyzes entertainment buzz, Fizziolo.gy. RS: Tell me about social media’s place in the branding equation? Who’s using it right? Do you think it works better for smaller or larger companies? SM: Well I…
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