Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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How to bring branding “home”
I had the pleasure to interview Josh Levine of Great Monday recently for my upcoming book, Branding Basics for Small Business (due out in late Spring/early Summer 2010). Josh will also be my co-panelist at Branding Inside Out on Feb 18 in San Francisco. We talked a lot about how to make branding real and…
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Does your space match your brand?
We’ve all experienced that horrible disconnect that happens when a shop or restaurant looks completely different on the inside than the image we got from their ads or messaging. Or what about when a business that you’ve built up in your mind as “sophisticated, classy and cutting-edge” is actually in a sad office park with…
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Web radio – what do you think?
What do you think of web radio as an advertising vehicle? I’m not necessarily talking just the streaming music sites like Pandora or the like, but I’m talking content shows available on networks such as BlogTalkRadio and Contact Talk Radio. There are a slew of experts of every ilk who can now be their own…
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