Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
Be careful how you sell
This may sound like an odd title, but HOW you do business really is just as important to your brand as WHAT you do, or your logo, communications, etc. Take a lesson from a business owner who I am sadly watching destroy their brand through pushy, in-your-face promotional tactics. This person is an expert in…
-
Brand at work: How DRY Soda’s brand has evolved
Here’s a peek at a case study that will be featured in my upcoming book, Branding Basics for Small Business, due out this Spring/Summer: A strong brand strategy does not remain stagnant; it can evolve to adapt to changing demands and dynamics while still staying close to its roots. Sharelle Klaus, Founder and CEO of…
-
The Brand of Valentines Day
Many things in our lives have brands, other than businesses: Think Paris, Super Bowl or Valentine’s Day. Yes, I’m late to the party as it was yesterday, but the traditional brand of this festivus of love permeates our culture – and many have even backlashed against it. So how can a holiday have a “brand”…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.