Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Why I (heart) joy…and BMW
Photo credit: orangewheels.co.uk What a treat to unfold my WSJ the other morning and have an 11×11 object fall out. It looked like a color brochure, printed on heavy stock, and folded into squares. The top square said the following: We do not make cars. We are the creators of emotion. We are the keepers…
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Seattle: Make smarter marketing decisions with this 4-week course
If you are in or near Seattle and are tired of beating your head against the wall to gain new customers, connect more fully with those you have, and generate more revenue, let me calm your troubled mind. The “secret” (OK, I hate the word) is taking the time to create a strong Brand Strategy…
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Is your message clear and consistent?
That depends: Do you know the difference between messaging and copy? Messaging and copy are two different things and knowing how and why can make your brand a hit or a flop. So many entrepreneurs confuse “copy” with “messaging.” You need messaging, and a firm messaging platform to base all of your “copy” on: website…
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