Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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View your brand from the outside in
How does this DaVinci quote relate to your brand? “Every now and then go away and have a little relaxation. To remain constantly at work will diminish your judgment.Go some distance away because work will be in perspective and a lack of harmony is more readily seen.” (Leonardo DaVinci) While I love this quote for…
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Telling a story with a label
Love this post by Seth Godin about how simple things like labels and packaging can help further your brand story and customer promise. This is what I mean by finding a unique way to tell your story in every customer touchpoint you have. Some people may just slap a functional label on their product or…
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Brand building vs. random tactics
Somedays, I feel like a salmon fighting my way upstream. No matter how many books are written, no matter how many posts Seth Godin writes, no matter how many times our own lives are touched by organizations doing it right…people still want to think brand is the same thing as a logo or advertising. They…
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