Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Brand is in the eye of the beholder
Check out this fun little experiment in brand perception at www.brandtags.net. They flash a logo up and you type the first thing that comes to mind when you see it. From the site: "The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, a brand is whatever they say…
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Brand at Work: Pink’s Original Bakery
I love it when I find cool new branding while I’m out and about. Case in point: my neighborhood Tully’s has been promoting their new bakery items, which are supplied by Seattle’s Pink’s Original Bakery. With the colorful pink striped banners hanging up in store, I just had to grab their brochure. And when I…
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The Dreaded “S” Word
Entrepreneurs love being creative, dynamic, bold, innovative….but they often hate SELLING. Which is kind of funny, seeing as how that is the key to generating revenue. Women business owners especially struggle with what they perceive to be “annoying”, “slick” or “deceitful.” But if you don’t believe in the value of your goods and services –…
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