Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Subscriptions Can Replace Full Ownership
Just attended a great lunch given by Zuora, a software-as-a-service (SaaS) billing solution for subscription-based businesses (both traditional and SaaS themselves). Led by Salesforce.com and WebEx veterans, this company is out to help both small businesses as well as large enterprises easily manage and offer subscriptions to their customers – and link the solution to…
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Mourning the Loss of "Delight"
When was the last time a brand delighted you? When you got a high from seeing a package, a turn of phrase or even an ad? Those brands that remember to delight their customers are the ones doing the best job of branding, in my book. Some brands have turned this idea of delight into…
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Be The Creative Director
Sick of Super Bowl ads that let you down? Well, CareerBuilder is taking a page from the “engage your audience” playbook and running a contest. Create a 25-second commercial for the company and if chosen, you could win $100,000. While a very clever and proven technique for building buzz and engaging eyeballs, I hesitate to…
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