Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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What’s Your Brand Story?
According the the WSJ, advertisers in China are becoming entertainment producers. Seems they are building series and films around their products – I guess if you have to pay someone for product placement, it may as well be yourself. Pernot Richard SA is promoting its Martell Noblige cognac through a web film called “Style, Experience.”…
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Bada Bing
Microsoft launched it’s new “decision engine” Bing last week to much hoopla and fanfare. And I have got to say – aside from the fact that MSFT pays my husband’s salary and our ridiculous health care bills from last year – I am grooving on this. Finally, FINALLY, I feel MSFT has tried to launch…
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Virgin America and Google Team Up
Excellent promo contest by Virgin America (my new fave airline, BTW) and Google called “A Day in the Cloud”. On June 24, they are going to be executing an Internet scavenger hunt to promote Google apps – and are offering WiFi to VA passengers that day to do it while they are in the air.…
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