Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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I (heart) Kay Hirai
Attended a fabulous workshop today hosted by marketing dynamo and friend of Red Slice Whitney Keyes and Kay Hirai, owner of a Mercer Island salon called Studio 904. The salon has such a unique mission and brand and it is all based on community involvement. The workshop was about Kay’s experiences with Social Entrepreneurism, the…
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Personal Branding for Your Career
Branding has a lot to do with career change and job hunting. You need to convey a strong, consistent, authentic brand – and, just like when a company seeks a corporate partnership that firs, you need to find a career that fits your “personal brand” values and attributes. I am thrilled that CareerApple has invited…
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Parody Equals Free Press for UPS
You knwo those amusing little UPS commercials with the whiteboard? Not sure how many of you know that the actor is actually the ad agency creative director, Andy Azula from The Martin Agency. According to the WSJ, he stumbled into this role since his stand-in readings tested the best with focus groups and UPS execs.…
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