Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Pulling at our Heartstrings
I am a huge proponent of using the power of branding for good in the world. Many a strong brand campaign has helped raise money, build homes, stop poverty, and fight disease. Non-profits are now getting hip to the fact that effective marketing can be used to incent change and action – and not just…
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Brand Before Anything Else
Don’t let the economic downturn fool you: a small investment in brand building strategy now will reap rewards later on. I know budgets are tight, but just paying for someone to make you a pretty logo with no brand strategy behind it will hurt you in the long run. This oldie but goodie article from…
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Twitter Kidnappings
The WSJ reported this morning about companies’ growing fight to stop Twitter imposters opening accounts in their names. One such imposter is using this ploy to try to get free passes and new business as ransom. So far, Twitter has responded quickly and efficiently to complaints by shutting down false accounts but insists they can’t…
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