Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Ask The Expert: Bridget Gailey on Color
People always ask when embarking on a branding effort, “How do I choose colors?” Some prefer to go the route of choosing colors they love – after all, it’s my own business, right? I should be able to pick any color I want. But it’s important to remember that you are trying to visually communicate…
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Don’t Assume, Ask
This is the kind of perspective and info you get when you ask a member of an audience group what is really going on – and don’t make stereotypes or pre-judgements. Apparently, teens are not using Twitter and FB as much as many people think. Again, this might be just one perspective, but he seems…
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Spill the Wine
According to today’s WSJ, the luxury wine market is not faring well in this downturn. As many of you can guess, people are cutting back and the spending orgy of the last few decades (of which, I admit, I took part on many a Napa/Sonoma bus trip) is quieting down. We even discovered the joys…
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