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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Shattering Small Biz Branding Myths
Thanks to former colleague and marketing consultant Sima Dahl for our interview on her Expert Business Source blog. We sat down to discuss the top 3 branding myths that hold small business owners back from creating a meaningful, authentic and powerful brand promise for their customers: #1: Branding is expensive#2: Branding is hard#3: Branding is…
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Strike 2 for PepsiCo
Pepsi’s sales of Gatorade are down, despite the launch of a very expensive and, frankly, self-indulgent marketing campaign. That makes two marketing missteps for the beverage giant, after their February packaging debacle with Tropicana (listen to this NPR interview about it with friend of Red Slice, Scott Montgomery of BaM Advertising). I would not want…
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Top Tips for Landing Page Success
Are your website landing pages for products, services – or even just lead capture – not getting you the results you want? Are people getting to the page but then failing to convert? Then check out these great tips from a TrafficSwarm video. In the video, he walks you through some audits of real landing…
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