Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
Strike 2 for PepsiCo
Pepsi’s sales of Gatorade are down, despite the launch of a very expensive and, frankly, self-indulgent marketing campaign. That makes two marketing missteps for the beverage giant, after their February packaging debacle with Tropicana (listen to this NPR interview about it with friend of Red Slice, Scott Montgomery of BaM Advertising). I would not want…
-
Top Tips for Landing Page Success
Are your website landing pages for products, services – or even just lead capture – not getting you the results you want? Are people getting to the page but then failing to convert? Then check out these great tips from a TrafficSwarm video. In the video, he walks you through some audits of real landing…
-
Lay Off Starbucks!
Why so much hate? Starbucks was called out all over the web and media today for plans to open a stealth branded location in Seattle under a different name. Only the WSJ seemed to report just the facts without the hatred. Basically, Starbucks is testing out how well it fares if it removes it’s perceived…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.