Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Branding is not a part-time job
How can you control your brand amidst all the user-generated content on social media these days? Here’s the last of my 3-part interview with Sima Dahl (@simasays) on branding. We talk about how the best way you can feel okay about letting go of your brand to the masses is to actually live up to…
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Does your brand need a facelift?
Does your brand need a facelift? Read part 2 of my interview with marekting consultant and social media expert Sima Dahl (@simasays). We dish about what you need to consider when refreshing your brand and when you should do so. Would love my designer comrades to weigh in on the following conundrum: One extra point…
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Shattering Small Biz Branding Myths
Thanks to former colleague and marketing consultant Sima Dahl for our interview on her Expert Business Source blog. We sat down to discuss the top 3 branding myths that hold small business owners back from creating a meaningful, authentic and powerful brand promise for their customers: #1: Branding is expensive#2: Branding is hard#3: Branding is…
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