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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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The Brand Gap: Shifting your Marketing Appeals
More from Marty Neumeier’s great book The Brand Gap: Marketing appeals have shifted over time from the early part of the century. He walks through a timeline in the book: 1900 – Features – What it has?1925 – Benefits – What it does?1950 – Experience – What you’ll feel?2000 – Identification – Who you are?…
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Pages Pick: The Brand Gap
I devoured The Brand Gap by Marty Neumeier yesterday while on a long ferry ride. I had never heard of Marty and this book was recommended to me by a designer friend who told me my eBook echoed many of his concepts and philosophies. I highly suggest giving this digestible and practical primer a read…
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Ask the Expert: The Art of Good Copywriting
You know how to read and spell, right? So how hard can writing really be? Well, Red Slice team member and writing “miracle worker” Emily Cohen and I sat down to talk about mistakes people make with their marketing copy, as well as different copy needs for different vehicles. Emily has done amazing work for…
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