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Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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What Men Don’t Tell Women About Business
I heard a fascinating talk at a Ladies Who Launch event the other night that not only helps women business owners hear the secrets about what men think, but also provided some strong marketing and branding advice for any business owner. Self-professed and reformed “Alpha Male” Chris Flett of GhostCEO was the speaker. GhostCEO helps…
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When Brand Advertising Goes Bad
Catching up on some football this weekend, a TV ad provoked such ire in me, that I had to share. Before I reveal it, let me defend why I have such strong feelings. Marketing and branding has rceived such a bad rap over the years as litle more than “pretty pictures” and wasted budget. OK,…
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"The Consumer is Not an Idiot. She is Your Wife."
Years later, this mantra of ad great David Ogilvy still rings true. Award-winning creative and chairman of Droga5, Dave Droga did an interview with WSJ. Magazine this past weekend and had some good insights into today’s marketing landscape. Droga’s agency was behind the UNICEF Tap Project and the hilarious Great Schlep campaign video with Sarah…
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