Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
-
When Brand Advertising Goes Bad
Catching up on some football this weekend, a TV ad provoked such ire in me, that I had to share. Before I reveal it, let me defend why I have such strong feelings. Marketing and branding has rceived such a bad rap over the years as litle more than “pretty pictures” and wasted budget. OK,…
-
"The Consumer is Not an Idiot. She is Your Wife."
Years later, this mantra of ad great David Ogilvy still rings true. Award-winning creative and chairman of Droga5, Dave Droga did an interview with WSJ. Magazine this past weekend and had some good insights into today’s marketing landscape. Droga’s agency was behind the UNICEF Tap Project and the hilarious Great Schlep campaign video with Sarah…
-
The Brand Gap: Shifting your Marketing Appeals
More from Marty Neumeier’s great book The Brand Gap: Marketing appeals have shifted over time from the early part of the century. He walks through a timeline in the book: 1900 – Features – What it has?1925 – Benefits – What it does?1950 – Experience – What you’ll feel?2000 – Identification – Who you are?…
Ready to join the revolution?
Find out how empathetic your brand is RIGHT NOW, and join our newsletter to start shifting your perspective and transforming your impact.