Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Ignite Your Marketing! October 28, Seattle
Seattle-area business owners: Whitney Keyes and I are back presenting Ignite Your Marketing on Ocober 28, 2009 in Fremont from 6-9 pm. All info is here. If you are serious about growing your business, wading through the marketing mumbo jumbo, and focusing your time and money on what will really increase sales, you need to…
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How NOT to get a city on your side
Chase bought Washington Mutual last year and entered the Washinton State market with a pretty big advertising and branding campaign. Unfortunately, I am not sure what message they were trying to send to Washingtonians in the process. Washington Mutual (WaMu) was an established Washington state institution, where many people earned their living and did their…
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What Men Don’t Tell Women About Business
I heard a fascinating talk at a Ladies Who Launch event the other night that not only helps women business owners hear the secrets about what men think, but also provided some strong marketing and branding advice for any business owner. Self-professed and reformed “Alpha Male” Chris Flett of GhostCEO was the speaker. GhostCEO helps…
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