Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Product Placement – What Do You Think?
It’s all the rage, what with DVR’s and TiVo – to try to get your product into the set of a program/movie or used by a celeb. It’s more of a soft sell, the product is shown in context, people don’t zap through it, and you can associate your product with a hot new star…
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Ask the Expert: PR Expert Nancy Juetten with Reasons Why Having a Fabulous Bio in Today’s Demanding Times is Absolutely Essential
Red Slice had an excellent chat with PR powerhouse Nancy Juetten of Main Street Media Savvy. Nancy helps businsses get seen, heard and celbrated in their own backyards and beyond. She just came out with a fabulous new tool, Bye Bye Boring Bio Action Guide, for crafting a winning personal bio that tells your story,…
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Frenemies
Befriend the competition? Mon Dieu! But smart companies are learning how to partner up and play nice to everyone’s business can grow. My good buddy Whitney Keyes like to cite a story of a local Seattle chocolatier who needed to find an innovative way to incease customers. The solution? Partner with the other local chocolatiers…
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