Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Top 10 Tips for Effective Branding and Messaging
A helpful primer with some top branding tips I’ve culled over the years. Have some others? Would love to see them in the comments! 1. Know yourself, know your business A good brand stems from authenticity. This means being consistent in messaging, visuals, and experience and not just giving lip service. If you claim customer…
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Screening Sales Leads for More Productive Reps
Let me put my B2B marketing hat on here. I recently chimed in on a Linked In discussion about leveraging outside firms or inside sales teams to help set appointments/screen leads for experienced sales reps. I have used both methods to great success – and a few failures – and want to share them with…
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Marketing Tools, Advice and Real Ideas You Can Use
Promo time: Seattle business owners, there are a few spots still left for our Oct 28 workshop, Ignite Your Marketing. Forget the fluff and hype: Whitney Keyes and I provide real, actionable, easy marketing advice that will save you thousands of dollars of time and money – and will increase visibility, press and sales for…
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