Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Time, Time, Time….and how to sell it
Today’s WSJ has an excellent article on how companies can use time to their competitive advantage. In a world with only so many high-level benefits can be offered (you can have sub-messages at the 2nd and 3rd tiers down, but really most benefits either increase, decrease or improve something) this is a great way to…
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Brand Gap: What’s in a name?
More from Marty Neumeier’s great book The Brand Gap: What makes a good company name? I love this, as I get asked this question all the time. By no means a naming “expert”, I still have put on my branding and creative writing hat for clients on this – for example, coming up with the…
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Make Marketing Matter to Your CEO
Many of us in the corporate world have at one time or another struggled to justify marketing expenditures to the powers-that-be. If I had a dime for every time I fought with a CFO over why we needed to pay for certain marketing activities (“No, I don’t know how to code HTML, thank you very…
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