Thanks to former colleague and marketing consultant Sima Dahl for our interview on her Expert Business Source blog. We sat down to discuss the top 3 branding myths that hold small business owners back from creating a meaningful, authentic and powerful brand promise for their customers:
#1: Branding is expensive
#2: Branding is hard
#3: Branding is all fluff – I need leads!
Check it out to learn why these are all false, false, false. This is the first of a 3-part series on branding: In part one we talk about the importance of brands to small businesses. In part two, we tackle how to re-launch a brand that is no longer relevant, and we’ll wrap it up with a discussion on how to help consumers embrace and understand your brand.