Blog
Maria’s weekly expert insight on empathy-led business, culture and brands
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Let’s Not Lose Touch! Feedburner Going Away
If you subscribe to my blog via Feedburner’s RSS feed, PLEASE TAKE ACTION! Google will be discontinuing this feed service THIS MONTH, which means my fresh insights and inspiration won’t be landing in your Inbox anymore. (OH NO! ?) But, never fear! There’s a way for us to stay in touch! Please sign up for my regular email…
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Does Your Story Connect With Your Customers?
While we inherently know this, we need to better understand our customers if we want to inspire and persuade them. This requires us to speak their language. Too often, my clients come to me to revamp their brand story and messaging and my initial diagnosis is usually the same: They are talking in a way…
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Why Does Purpose Matter?
When was the last time you eagerly dived into a task you didn’t connect with, believe in or understand? If I told you to spend hours creating a complex spreadsheet but never told you why, or where your efforts would lead, how inclined would you be to do it? Yet every day, employees are asked…
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